Salus Optima partners with Royal DSM to offer precision nutritional supplement products.
Salus Optima, a global software and data company in consumer health and personalised nutrition, is partnering with Royal DSM, a global, end-to-end partner in nutrition and health, for the supply of precision nutritional supplement products in Salus Optima’s digital ecosystem focusing on pregnancy.
The Salus Optima ecosystem provides holistic lifestyle recommendations alongside targeted dietary supplements as part of a science-backed and expert-led programme. The supplements will be provided by DSM as part of its precision market-ready solutions capability. They will be in a novel delivery format [link] allowing for additional personalisation and will be available through the Salus Optima lifestyle programme via a companion application that focuses on positive habit formation and supported by real coaching.
The global personalised nutrition market is growing rapidly, forecast to hit USD$16.6bn by 2027 thanks to scientific advances in diagnostics and the increasingly health-conscious consumer. Pregnancy, as part of women’s health, is also a key growth area, with femtech specifically growing beyond USD$60bn by 2027 as consumers demand products which are truly built to support the needs of women at different life stages.
Salus Optima’s proprietary platform technology combines the power of health tracking technologies with digital support and will provide customised nutritional products alongside lifestyle recommendations specific to an individual’s personal health goals.
Royal DSM provide the expertise, science, and scale in precision market-ready nutritional product solutions to rapidly manufacture-to-order high-quality, sustainably sourced, and optimally bioavailable supplements. As consumers become increasingly aware of the health benefits of customised combinations of nutritional ingredients at effective and safe dosages, DSM is a trusted science-based nutritional solution provider for ecosystem players such Salus Optima.
Rodrigo Jesus, CEO at Salus Optima says: ‘Nutrition is a key market focus for Salus Optima as part of our ongoing strategy to democratise and translate best science, knowhow and innovations to offer increasingly targeted and personalized health and wellness solutions.
We are delighted to be partnering with Royal DSM and their nutrition innovation experts. DSM is a company that shares our ambitions of healthy, nutritious lifestyles and has a solid scientific history and heritage in advancing the field of nutrition. This will be a truly unique approach of collaborating in this field and we are excited to create nutritional products that are built and run for women at a stage in life where essential nutrition is so vital’
Adding to this, Dr Andrea Bulbarello, Innovation Project Manager for Personalised Nutrition at DSM Nutritional Products, states the importance of high-quality and sustainably sourced ingredients: ‘Amongst other vital micronutrients and the nutrition innovation supplied by DSM Nutritional Products, we are proud that the poly-unsaturated fatty acids (PUFA) supplement provided is based on life’s™OMEGA. This is the first and only marine algae with significant levels of EPA & DHA sourced directly from natural microalgae that have been sustainably cultivated in a fully controlled, high-quality manufacturing environment.
What this means is that we can offer consumers a health benefit solution that has no negative impact on the global fish population or other natural resources Our solutions help protect our oceans and our planet while at the same time offering the right health benefits for mothers-to-be.’
About Salus Optima:
Salus Optima develops personalised Health and Wellness solutions for partners, employers and employees. Salus Optima’s products sit at the intersection of health and wellness, providing holistic human performance recommendations for healthier life, work and play. The core technology is built on years of R&D, tackling the real problems people face in their everyday lives. By making the best scientific methodologies accessible to the population, Salus Optima empowers people by giving them greater control over their own health and wellbeing.
Salus Optima’s products help health-conscious, well and at-risk individuals looking to take proactive, preventative measures to remain healthy.
About Royal DSM:
Royal DSM is a global, purpose-led company in Health, Nutrition & Bioscience, applying science to improve the health of people, animals and the planet. DSM’s purpose is to create brighter lives for all. DSM’s products and solutions address some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all its stakeholders – customers, employees, shareholders, and society at large. DSM and its associated companies employ approximately 23,000 people around the world and deliver annual net sales of about €10 billion. The company was founded in 1902 and is listed on Euronext Amsterdam. More information can be found at www.dsm.com.